Expressing Discounts is a Tricky Businesses

February 14, 2013 | admin

Consider this scenario. Bob manages a local store and wants to increase sales of Bisto Shepherd’s Pie. He decides to slash the price from €1.50 to €1.

Bob can express the discount in two ways below. What would you do?

a)  Bisto … Read More

Wine Labelling Plays Huge Role in Purchase Decision

February 14, 2013 | admin

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Left or Right? The Dilemma for Snack Brands

February 14, 2013 | admin

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Product Cannibalization Likely without Innovation

February 14, 2013 | admin

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Pictorial Health Warnings Designed to Curb Smoking

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